Increased legalization: More and more countries and states are legalizing cannabis, both for medical and recreational use, which is driving growth in the industry.
Focus on quality: There is an increasing emphasis on producing high-quality cannabis products, with a focus on improving cultivation techniques, developing new strains, and creating innovative delivery methods.
Diversification of products: In addition to traditional forms of cannabis such as flower and edibles, there is a growing market for non-traditional cannabis products such as topicals, beverages, and concentrates.
Sustainability: There is a growing focus on sustainability in the cannabis industry, with efforts to reduce energy consumption, water usage, and waste in cultivation and production.
Health and wellness: Cannabis is increasingly being seen as a tool for promoting health and wellness, with a focus on using it to manage chronic pain, anxiety, and other conditions. There is also a growing interest in combining cannabis with other wellness practices such as yoga and meditation.